How to construct a social media press release

I wrote a story for Bizcommunity on the process we went through when creating the Standard Bank Social Media Press Release. The article details what basic information an SMPR should have in order to maximise content accessibility while boosting shareability.

Check out the article here and feel free to give any feedback / comments / suggestions you have.

*As a footnote I refer to this as a SMPressR - I included the PRESS in order to ensure that the wider group of ‘offline’ or traditional journalists knew straight away what to expect. Concepts like Social Media and RSS aren’t even widely understood so to just jump in and expect a certain level of understanding may have been risky.