There is a growing debate going on at the moment about Social Media and the validity / effectiveness it has from a marketing and business growth point of view. Mike, Andy and Marc have recently highlighted the issue which has resulted in much discussion.
I’ve commented on all the above posts but my main point is this: although I consider myself to be working in the Web 2.0 space at the moment my history is perhaps slightly different – I have worked in the ‘bricks and mortar’ marketing situation, I ran an international brand for 5 years while with L’Oreal SA so I understand marketing, budgets, campaign planning, promotions, sampling, sales, forecasting blah blah blah.
For me – bottom line is the basic rules of marketing and budget management prevail…Social Media is just another leaf on the marketing tree (I believe it’s an outstanding brand building tool) but stick to the basics when evaluating validity – whether it’s outdoor, mag ads, TV, social media, radio or online – make an informed decision.
To be honest I find it all a bit exhausting and as an ex-marketer I also find it to be a bit of a ’slap in the face’ from a branding / marketing intellect point of view.
You can read the other blogs and mine and others comments for more.
Filed under: web 2.0 | Tagged: marketing, social media, web 2.0
To be an apologist for all the web based solutions and services out there would be very exhausting. To know when and how to use the web based solutions and services to crush a competitor is exhilarating and rewarding. Just a thought.
[...] online marketing and social media consultant. I’ve earned and continue to earn my stripes. Like Melissa, I too have successfully worked for a global conglomerate (and made a success of it – ask both the [...]
Nice measured response and I think its cool to bring people back to reality when weighing up tools.
Well done.