How does this social stuff fit in?

If you’re in the advertising, marketing, branding industries chances are that someone has chatted to you about incorporating social media into your campaigns. I’ve said before that social media should be evaluated like one would any other marketing platform – it also doesn’t work for or apply to every brand. It’s not a new miracle [...]

RSS…Yes, Yes, Yes!

If you’ve spoken to me or read my notes you’ll know that I’m a huge RSS fan. RSS stands for Real Simple Syndication – Web feed formats are used to publish or deliver or push frequently updated content such as blog entries, news headlines, and podcasts in a standardized format.
RSS is mainly used by people [...]

TECH4FRICA planned for Johannesburg

I was involved in the initial planning around TEDAfrica 08 which as we know was sadly postponed so it’s  pretty exciting to have something else to look forward to; TECH4FRICA08 is going ahead in Johannesburg on 3rd & 4th October this year.
The event is being organised by Gareth Knight, founder of geneaology site Kindo.com and [...]

If you build it they will not come

Many people seem to think that if you create a blog it automatically means people will find and read it. Not so. Like any other communication effort a blog requires careful management and marketing.
The way you market depends largely on your subject matter, if you’re building a professional profile then the points below probably apply. [...]

Seduction 101

Clever, well-targeted online marketing campaigns always catch my attention – this could be one to watch….If you think you’ve got the best pick-up line or the hottest seduction tip in town then head over to Seduction101 and let your peers decide. The top rated seduction tip wins an iPod touch.
Even if you’re ‘out of the [...]

links for 2008-06-16

Glossary of Blogging and Social Media Terms
(tags: blogging socialmedia glossary)

links for 2008-06-12

18 Super Useful Ways To Use Twitter
(tags: twitter tips marketing,)

links for 2008-06-09

The Five Essential Elements of Effective Social Media Marketing
(tags: socialmedia web2.0 marketing tips)

Top 15 Site Analytics Tools to Help Optimize Your Site
(tags: SEO analytics stats lists tips)

Tracking Reactions on the Web
(tags: ORM tools PR)

How to Pitch to Bloggers
(tags: blogging bloggers pitching PR marketing)

Advanced Blogger Relations Techniques
(tags: blogging bloggers PR tips pitching)

Online Reputation Management – start listening

Someone, somewhere has got something to say about your brand…why aren’t you listening?
This post wasn’t planned but as I was sifting through a backlog of RSS feeds I came across a post on Saul’s blog, it relates to one of my favourite topics so I thought I’d quickly address the issue in a very basic [...]

links for 2008-06-07

Online Jobs that Really Pay
(tags: web2.0 socialmedia melissaattree interview)