Quirk launches eMarketing textbook

Industry leaders Quirk eMarketing have collected their 10 years of industry experience and case studies and have published eMarketing: The Essential Guide to Online Marketing. The textbook is licensed under the Creative Commons so that students, educators and practitioners in the corporate sector can use and benefit from Quirk’s knowledge. I may be a week [...]

links for 2008-07-28

Create custom flash games online | iLearn (tags: iLearn Playcrafter Flash Games) A first for South Africa, the GO channel pioneers new interactive cross-platform storytelling | Seduction101 Social Media Press Release (tags: seduction101, SMPR, SMR, MNet, minisoap, PR) Seduction101: GO channel pioneers cross-platform storytelling in SA (tags: SMPR, SMR, socialmedia, seduction101, MNet, minisoap,)

Seduction101: GO channel pioneers cross-platform storytelling in SA

I wrote about Seduction101 a few weeks back while the campaign was in the teaser phase. Seduction101 is a cross-platform minisoap produced by MNet New Media for the Go Channel. The minisoap is distributed via the MobiGO online social network and is delivered to cellphones using the MXit platform, the campaign is backed by campus [...]

How do you market if everyone has a soapbox?

I didn’t want to write a lengthy post on this as there are plenty of other bloggers who are doing a great job. I did however just want to raise some key points to consider so that Marketers and communication professionals can start to think about how they will take their brands to the next [...]

27dinner

This month’s 27dinner will be happening on Mon 28th July. The 27dinner movement aims to bring together informed, networked individuals with a common passion for technology, media and business in an informal but valuable real world space. This month social media entrepreneur and publisher Charl Norman will be up from CT to present his “building [...]

links for 2008-07-09

Shine 2010 : Social Media Press Release Another SA SMPR by FH for FNB – very cool (tags: SMPR Fleishman Hillard FNB PR) Riffs, Tiffs and What Ifs: Social Media News Releases (SMNR’s) Are Absolutely Worthless (tags: socialmediarelease socialmedia) Wow your clients and create custom tag / word clouds | iLearn I think this cool [...]

links for 2008-07-08

12 Tips on Creating Content for Social Media (tags: socialmedia content tips) Social Media Statistic (tags: socialmedia stats) Top 10 Fatal URL Design Mistakes (tags: url SEO tips website design)

What the %/$*^& is Social Media?

I speak about social media a lot – I’m interested in how customers interact with brands and how social media opens up a new dialogue…I’ve covered aspects of social media in this blog and highlighted some basic principles / rules of engagement. This presentation by Marta Kagan says it best….it’s simple, irreverent in parts and [...]