Industry leaders Quirk eMarketing have collected their 10 years of industry experience and case studies and have published eMarketing: The Essential Guide to Online Marketing.
The textbook is licensed under the Creative Commons so that students, educators and practitioners in the corporate sector can use and benefit from Quirk’s knowledge.
I may be a week or so behind with this review but I wanted to make sure I had read the book before recommending it, I downloaded and read the eBook pdf version and I am very impressed – the case studies are relevant and the information is well laid out and accessible to those who feel they may have only the basic of web knowledge. The 300 page book covers all the elements of eMarketing including SEO, Affiliate marketing, e-mail marketing, WebPR, Viral marketing and Online Reputation Management.
If you’re interested in harnessing the power of the web to build your brand then this eMarketing textbook is a must read. You can obtain a physical copy directly from Quirk or you can download the eBook in pdf format.
Filed under: Marketing Resources | Tagged: branding, eMarketing, Quirk, resources, textbook
Hi Melissa – this really is a fantastic opportunity and hats off to the Quirk guys. As someone very involved in the search marketing industry, working in SEM daily, the book is incredibly well written, thought out and illustrated. To be able to obtain such a book for free is an amazing concept. I’m already reading through it for the second time!!
Hey Melissa
Thanks for the kind words. Its really great to hear from someone who has actually read the book. We’ve been pretty nervous as to how people would find it so its fantastic to hear you like it!
If you think of any ways to improve it, please let us know.
Cheers
Rob
Hey,
I received my Hard copy over the weekend, and dove right in! Loved it! Loved WebPR!
[...] the power of the web to build your brand then this eMarketing textbook is a must read." Melissa Attree "I just got my hands on the brand spanking new Quirk eMarketing textbook by Rob Stokes and the [...]