The 3rd annual Makhulu Polane design competition is now open for entries at www.bigblue.co.za.
Makhulu Polane (loosely translated means Big Idea) was started in 2006 by local fashion retailers Big Blue in an effort to discover and support South African design talent. The annual Makhulu Polane t-shirt design competition has become a firm favourite and attracts entries from aspiring and professional graphic, illustration and fashion designers.
This year’s design theme is ‘Funny-Galore’ - the funniest, smartest, coolest design will win R20 000 in cash and will be sold in all Big Blue and Kitsch & Kool stores nationwide for two months.
Since it started in 2006 this original Big Blue idea has become a great success; this award winning online marketing initiative is unique in that it reached both online and offline audiences and translated into real in-store sales. Winning designs from 2006 and 2007 sold out and were reprinted several times and a number of the top 10 2007 Makhulu Polane designs are still being printed and sold. View last year’s ‘AfroKaaner’ designs.
This initiative is close to my heart in that Big Blue are really looking for the best local talent, anyone who feels they have a unique t-shirt design can enter, also the designs don’t need to be digitally created – they just need to be submitted via the Big Blue website www.bigblue.co.za – so hand drawn illustrations can be scanned and uploaded.
Head over to Big Blue to see how you can submit your design (you have until 1 October)
Show us your Makhulu Polane and we’ll make you famous!
JOIN THE MAKHULU POLANE COMMUNITY:
Get the latest updates and online coverage via our Facebook page
Check out the Makhulu Polane YouTube channel.
Last year’s top designs are on Flickr
See who’s talking about Makhulu Polane 2008
*Disclaimer: I was part of the team who conceptualised this competition in 2006 and I am involved with the publicity and competition development each year…it’s a cool local lekka competition – why wouldn’t I be involved?
Filed under: Makhulu Polane | Tagged: Big Blue, competition, Makhulu Polane, t-shirt design
Nice one.
[...] campaign a little while back, this competition aims to discover and promote new musical talent. As some of you know, I’m a big fan of marketing that aims to seek out new talent or identifies true brand [...]