Sing it back

Some of the most successful campaigns and competitions these days seem to be created and driven by user-generated content…I love the ‘reality’ aspect that’s introduced to marketing when users / customers *are* the campaign. In South Africa particularly, add an active, functional mobile component into the mix and you’re reaching a massive target market.
Motorola launched [...]

Branding gets social

A little while back I was approached to write an article on social media and branding for the ‘Design In Business‘ Magazine issue 10.
It’s a stunning large format mag that covers graphic design, architecture, product design, interior design and branding – the mag is available at most stationers.
I titled the article ‘Branding gets social’ and [...]

Fab Friday Finds – Cool links

Dapper looks like a pretty powerful and flexible system. It allows you to use any web based content in anyway you can imagine. You may want to create an RSS feed or a Google Gadget or take a site’s content and put it on a map or create a custom feed for your favourite YouTube [...]

Fab Friday Finds – cool links

Addictive tips has a very comprehensive post of 16 free search engines for finding and listening to music online. My personal fave at the moment is Songza but I’m a typical ‘flighty’ Gemini so this could change within minutes
http://www.inner-live.com
Watch TV online for free – also has a chat room linked to each TV [...]

6 tips to improve your online communication

This is a short list of some things I’ve picked up or noticed along the way that irk me. I think that if you remove all the tech and jargon and ’stuff’, embracing Web 2.0 concepts and thinking, it’s relatively easy to make a good first impression, and let’s face it when it comes to [...]

A watershed moment in modern history

Patrick Moberg – November 4 2008