Posted on March 26, 2009 by melissaattree
I chatted to a couple of PR, marketing and online industry people last night at the Heavy Chef session in Johannesburg. Thanks so much to Fred and Louis for the invitation – hopefully I managed to impart some small bits of social media wisdom or at least share my experiences.
Thanks to Lisa Clark from Sentient [...]
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Posted on March 20, 2009 by melissaattree
The second part of my article on the correlations between religion and branding is up on Bizcommunity.
The articles were as a result of Martin Lindstrom’s Buy-ology seminar I attended in Johannesburg.
Read Part 1 and Part 2 of the series.
Filed under: branding | Tagged: Article, Bizcommunity, branding, Lindstrom, religion | Leave a Comment »
Posted on March 17, 2009 by melissaattree
Although I consult primarily in the social media space at the moment I was originally a ‘traditional’ marketer and have been privileged to work on some high profile brands over the past 10 years.
I was lucky enough to attend Martin Lindstrom’s recent ‘Buy-ology’ lecture in Johannesburg. I have written two articles for Bizcommunity specifically on [...]
Filed under: branding | Tagged: Article, Bizcommunity, branding, Lindstrom, religion | 1 Comment »