Heavy Chef – Jozi

I chatted to a couple of PR, marketing and online industry people last night at the Heavy Chef session in Johannesburg. Thanks so much to Fred and Louis for the invitation – hopefully I managed to impart some small bits of social media wisdom or at least share my experiences. Thanks to Lisa Clark from [...]

Can you see the light? Is branding a religion?

The second part of my article on the correlations between religion and branding is up on Bizcommunity. The articles were as a result of Martin Lindstrom’s Buy-ology seminar I attended in Johannesburg. Read Part 1 and Part 2 of the series.

Is branding a religion?

Although I consult primarily in the social media space at the moment I was originally a ‘traditional’ marketer and have been privileged to work on some high profile brands over the past 10 years. I was lucky enough to attend Martin Lindstrom’s recent ‘Buy-ology’ lecture in Johannesburg. I have written two articles for Bizcommunity specifically [...]

Fab Friday Finds – Cool links

It’s back! My collection of cool links I’ve found this week. I tweet quite a few links each day to random and interesting things I find online – follow me on twitter here. last.fm – most of the online peeps know about this one – if you’re a music fanatic then you need to get [...]