Soles and Stripes

Posted on April 28, 2009 by melissaattree

The idea is to support the offline adidas Originals 60 years of soles and stripes campaign by adding lifestyle commentary that celebrates history and builds an online community. As the main dynamic online point of contact we’ve started the ‘Soles and Stripes’ blog.

Filed under: Campaigns, blogging, branding, social media | Tagged: , , , , , , , | 3 Comments »

A few, quick moans….

Posted on April 1, 2009 by melissaattree

(This post is not as intriguing as the title may suggest.)
Don’t get me wrong, I think it’s great that people are getting involved in social media marketing.
BUT….make it part of your strategy, have a plan, make it your business to KNOW the channels, KNOW the key customers / opinion leaders.
In my opinion it is not [...]

Filed under: Campaigns, social media | Tagged: , , , , | 12 Comments »