I’m working with some agencies on a project with adidas – to support their adidas Originals campaign; ‘60 years of soles and stripes.’ adidas is obviously an iconic, recognisable brand with a large troop of followers, so the idea is to support the offline adidas Originals 60 years of soles and stripes campaign by adding lifestyle commentary that celebrates history and builds an online community.
As the main dynamic online point of contact we’ve started the ‘Soles and Stripes’ blog. Our 3 stripe slave author adigurl writes about art, culture, fashion and entertainment happenings over the past 60 years – and her witty commentary is proving to be pretty popular.
The brand thinking is to not just provide constant product info but rather to use the blog as a springboard off which to underpin the adidas brand and lifestyle and manage the adidas fanbase. The blog also obviously features the main adidas house party competition and is linked to the main campaign website which is supported by the Facebook and Flickr platforms.
Take a look and let me know what you think.
Filed under: Campaigns, blogging, branding, social media | Tagged: adidas, adidas Originals, blog, branding, lifestyle, social media, soles and stripes, solesandstripes
Hiya Mel,
Pretty cool idea, I love it that big brands are willing to explore the blogging realm and even more thrilled that they’ll use local agencies! There are a few things I would change, just some constructive critism:
1. The spacing between categories/Latest/Comments would look nicer without such a gap between them
2. I’d build the navigation into the footer or have a ‘^back to top’ link there
3. The flash movie on the right sidebar, quite hard to see that that’s actually a movie
4. The posts need a MORE READ, because there’s no way of knowing that there’s more at the moment.
5. The latest comments in the sidebar is not working?
6. Something strange is happening when you click on the ‘Featured Post’ rotating thing (http://www.solesandstripes.com/false)
7. I don’t think the lightbox is working on the Gallery page (I tested Cape Town category)
8. I would move some of the Javascript to external files
9. Look into Platinum SEO plugin for WordPress, as there’s no meta elements atm
10. There is no 404 page – http://www.solesandstripes.com/ewrwer
Eeeek, this makes me seem like a nasty person doesn’t it? Mind you, I’m all about local companies working on big brands and doing it really well, so please take this as advice and boost that blog to where it should be
Thanks Chris – no, not nasty at all – I do the strat / marketing thing….my knowledge of tech stuff and seo is pretty scary
so thanks for this, feedback, help is always appreciated!
For sure, just get these things sorted quickly, first impressions are very powerful on the web!