In my opinion a lot of brands are feeling pressured to have a twitter account, it’s the ‘everyone’s doing it why aren’t we’ mentality. They stumble onto twitter without a plan; with no idea of who to follow, or why, no content plan, no objectives and no link to their overall business objectives. They then pump out a few self-promotional tweets, and wait…..and wait, while they listen to the crickets.
Filed under: Campaigns, Local branding, social media, South Africa, twitter | Tagged: brands, service industry, social media, South Africa, twitter, web2.0 | 2 Comments »
