New Media Marketing Conference - Day 2

Vincent kicked off with a very interesting look at the creation of Amatomu (SA blog aggregator) and how the M&G have expanded their social media strategy. He also mentioned that they have 300 RSS subscribers and 10 000 e-mail subscribers! Proves my point that not enough people know about RSS and how to use [...]

New Media Marketing Conference - Day 1

So, Day 1 of the 2nd annual New Media Marketing conference concluded with a very interesting presentation from Colin Daniels of Avusa. He spoke about QR codes and their various applications, plus we were treated to the new Pet Shop Boys music video which was pretty cool as it features QR codes. (I’ve linked for [...]

New Media Marketing Conference - will you be there?

The second annual New Media Marketing Conference is being held at Gallagher estate from 25-28 March. Quality gatherings like this don’t come around often, the speaker line-up is impressive so I suggest you secure yourself a place quickly. New Media affects everyone; responsible brand custodians and marketers need to be up to speed with the [...]