Radio 2000

Posted on May 6, 2008 by melissaattree

If anyone cares, or if you simply want to hear my silky smooth dulcet tones (ahem) tune into Radio 2000 tomorrow morning at 09h20. I’ll be chatting about the Standard Bank Pro20 Series Social Media Press Release - let’s hope I know what I’m on about.
I think you can listen via the web here - [...]

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How to construct a social media press release

Posted on April 12, 2008 by melissaattree

I wrote a story for Bizcommunity on the process we went through when creating the Standard Bank Social Media Press Release. The article details what basic information an SMPR should have in order to maximise content accessibility while boosting shareability.
Check out the article here and feel free to give any feedback / comments / suggestions [...]

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South Africa’s first Social Media Press Release has been launched

Posted on April 9, 2008 by melissaattree

South Africa’s first Social Media Press Release (SMPR) has been launched as part of the innovative Standard Bank Pro20 series social media campaign.
Journalists, bloggers and opinion piece writers are exposed to so much more information than ever before – the SMPR collects and packages the information neatly and coherently to streamline the process of story [...]

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