Can you see the light? Is branding a religion?

The second part of my article on the correlations between religion and branding is up on Bizcommunity. The articles were as a result of Martin Lindstrom’s Buy-ology seminar I attended in Johannesburg. Read Part 1 and Part 2 of the series.

Is branding a religion?

Although I consult primarily in the social media space at the moment I was originally a ‘traditional’ marketer and have been privileged to work on some high profile brands over the past 10 years. I was lucky enough to attend Martin Lindstrom’s recent ‘Buy-ology’ lecture in Johannesburg. I have written two articles for Bizcommunity specifically [...]

Branding gets social

A little while back I was approached to write an article on social media and branding for the ‘Design In Business‘ Magazine issue 10. It’s a stunning large format mag that covers graphic design, architecture, product design, interior design and branding – the mag is available at most stationers. I titled the article ‘Branding gets [...]