Can you see the light? Is branding a religion?

The second part of my article on the correlations between religion and branding is up on Bizcommunity.
The articles were as a result of Martin Lindstrom’s Buy-ology seminar I attended in Johannesburg.
Read Part 1 and Part 2 of the series.

Is branding a religion?

Although I consult primarily in the social media space at the moment I was originally a ‘traditional’ marketer and have been privileged to work on some high profile brands over the past 10 years.
I was lucky enough to attend Martin Lindstrom’s recent ‘Buy-ology’ lecture in Johannesburg. I have written two articles for Bizcommunity specifically on [...]

How to construct a social media press release

I wrote a story for Bizcommunity on the process we went through when creating the Standard Bank Social Media Press Release. The article details what basic information an SMPR should have in order to maximise content accessibility while boosting shareability.
Check out the article here and feel free to give any feedback / comments / suggestions [...]