The idea is to support the offline adidas Originals 60 years of soles and stripes campaign by adding lifestyle commentary that celebrates history and builds an online community. As the main dynamic online point of contact we’ve started the ‘Soles and Stripes’ blog.
Filed under: Campaigns, blogging, branding, social media | Tagged: adidas, adidas Originals, blog, branding, lifestyle, social media, soles and stripes, solesandstripes | 3 Comments »
