Micro-blogging, blogging and social marketing

Leigh Andrews from Publicity Update compiled three case studies on Micro-blogging, Blogging and Social Marketing. I gave my 2 cents and some other (smarter) well known industry leaders were quoted.
The articles are a must read for anyone who is not certain how these topics affect their marketing strategy and can enhance their communications.
If you have [...]

I blog therefore I…

I haven’t been blogging quite as regularly as I would like – I’ve been pretty busy with other projects and unfortunately my personal blog is not top priority.
My lack of blogging go me thinking as to why I decided to start blogging (a mere 6 months ago) in the first place. I don’t blog to [...]

If you build it they will not come

Many people seem to think that if you create a blog it automatically means people will find and read it. Not so. Like any other communication effort a blog requires careful management and marketing.
The way you market depends largely on your subject matter, if you’re building a professional profile then the points below probably apply. [...]

SA Blook launches tomorrow

I’m part of the team writing the first SA Blook – a constructive look at our present, our future and the opportunities that we have, it’s an innovative blogging experiment created by Darren Gorton the author of OutThink!
The blook will focus on South Africa’s opportunities and challenges and features some very interesting topics. Not an [...]

Working the Web course – Web 2.0 for communications professionals

I’ve developed a two day course that I’ll be facilitating on behalf of the Institute for the Advancement of Journalism (IAJ).
The course is called ‘Working the Web’ and it’s aimed at corporate communications professionals who would like to employ social networking and WebPR tools to enhance their communication / marketing strategies.
We’ll cover topics like Web [...]