Engaging with key online communities

I did a presentation today at the Social Media for Marketing conference run by Classic Events at The Wanderers Club (which is looking superb by the way – very cool venue.)
I chatted about Social Media and focused on some tips that I’ve found to be effective when finding, engaging with and managing online communities around [...]

Soles and Stripes

The idea is to support the offline adidas Originals 60 years of soles and stripes campaign by adding lifestyle commentary that celebrates history and builds an online community. As the main dynamic online point of contact we’ve started the ‘Soles and Stripes’ blog.

A few, quick moans….

(This post is not as intriguing as the title may suggest.)
Don’t get me wrong, I think it’s great that people are getting involved in social media marketing.
BUT….make it part of your strategy, have a plan, make it your business to KNOW the channels, KNOW the key customers / opinion leaders.
In my opinion it is not [...]

Can you see the light? Is branding a religion?

The second part of my article on the correlations between religion and branding is up on Bizcommunity.
The articles were as a result of Martin Lindstrom’s Buy-ology seminar I attended in Johannesburg.
Read Part 1 and Part 2 of the series.

Is branding a religion?

Although I consult primarily in the social media space at the moment I was originally a ‘traditional’ marketer and have been privileged to work on some high profile brands over the past 10 years.
I was lucky enough to attend Martin Lindstrom’s recent ‘Buy-ology’ lecture in Johannesburg. I have written two articles for Bizcommunity specifically on [...]

Quirk launches eMarketing textbook

Industry leaders Quirk eMarketing have collected their 10 years of industry experience and case studies and have published eMarketing: The Essential Guide to Online Marketing.
The textbook is licensed under the Creative Commons so that students, educators and practitioners in the corporate sector can use and benefit from Quirk’s knowledge.
I may be a week or so [...]

How do you market if everyone has a soapbox?

I didn’t want to write a lengthy post on this as there are plenty of other bloggers who are doing a great job. I did however just want to raise some key points to consider so that Marketers and communication professionals can start to think about how they will take their brands to the next [...]

How does this social stuff fit in?

If you’re in the advertising, marketing, branding industries chances are that someone has chatted to you about incorporating social media into your campaigns. I’ve said before that social media should be evaluated like one would any other marketing platform – it also doesn’t work for or apply to every brand. It’s not a new miracle [...]

Seduction 101

Clever, well-targeted online marketing campaigns always catch my attention – this could be one to watch….If you think you’ve got the best pick-up line or the hottest seduction tip in town then head over to Seduction101 and let your peers decide. The top rated seduction tip wins an iPod touch.
Even if you’re ‘out of the [...]

SA Blook, Chapter 8: Building brand South Africa

To be successful a brand requires strong leadership, well-defined values and benefits and a credible communication strategy. Brand evangelists exist and the most well loved brands have become beacons of hope for many. Brand South Africa may not have all of the above but it has the key ingredients for success and an opportunity to [...]