I'm trying to make the 'weird web stuff' (that's what most of my friends call it) easier to understand....online marketing, web 2.0, WebPR, social media, blogging, wikis...it's all here.
My delicious bookmarksWe’ve just helped launch a social media campaign for SAMRO (The Southern African Music Rights Organisation.) As the primary representative of music performing rights in Southern Africa, SAMRO is part of a strong music community and in an effort to facilitate the music community’s conversation in the online space they have launched their new SAMRO [...]
Filed under: New projects, SAMRO | Tagged: copyright, Music, SAMRO, South Africa, Southern Africa | 2 Comments »
Some of the most successful campaigns and competitions these days seem to be created and driven by user-generated content…I love the ‘reality’ aspect that’s introduced to marketing when users / customers *are* the campaign. In South Africa particularly, add an active, functional mobile component into the mix and you’re reaching a massive target market.
Motorola launched [...]
Filed under: Campaigns | Tagged: competition, MotoRockr, Motorola, Music, user generated | Leave a Comment »
I LOVE music so I was pretty excited when Nic wrote a cool post about the top 10 albums he would select that he felt would educate his kids one day.
I’ve selected my top 11 (I simply couldn’t lose one) – these are the albums in my collection that I never tire of and that [...]
Filed under: Music | Tagged: albums, Music, top10 | 5 Comments »
Expensive rates and limited access to broadband in South Africa have played a large role in the explosion that the mobile (cellphone) market is experiencing. In order to reach a wider target audience smart marketers are incorporating mobile platforms like MXit and WAP based applications into their digital marketing strategies.
Madonna has just announced plans to [...]
Filed under: mobile | Tagged: Hard Candy, In Rainbows, iPod, Madonna, markets, mobile, mp3, Music, Radiohead | 5 Comments »
