SAMRO takes their community online

We’ve just helped launch a social media campaign for SAMRO (The Southern African Music Rights Organisation.) As the primary representative of music performing rights in Southern Africa, SAMRO is part of a strong music community and in an effort to facilitate the music community’s conversation in the online space they have launched their new SAMRO [...]

Sing it back

Some of the most successful campaigns and competitions these days seem to be created and driven by user-generated content…I love the ‘reality’ aspect that’s introduced to marketing when users / customers *are* the campaign. In South Africa particularly, add an active, functional mobile component into the mix and you’re reaching a massive target market. Motorola [...]

My top ten music albums

I LOVE music so I was pretty excited when Nic wrote a cool post about the top 10 albums he would select that he felt would educate his kids one day. I’ve selected my top 11 (I simply couldn’t lose one) – these are the albums in my collection that I never tire of and [...]

Madonna releases album to mobile users

Expensive rates and limited access to broadband in South Africa have played a large role in the explosion that the mobile (cellphone) market is experiencing. In order to reach a wider target audience smart marketers are incorporating mobile platforms like MXit and WAP based applications into their digital marketing strategies. Madonna has just announced plans [...]