Online and PR

Kat from Quirk recently asked me a few questions about DigiPR as part of an article she was compiling. I rambled on quite a bit and thought perhaps my full interview was worth sharing here. It’s about DigiPR, social media and how the web has (or hasn’t) changed things….my 2 cents. *DigiPR, OnlinePR, WebPR, PR2.0 [...]

Media Alerts: relevant content assists journalists and PRs

I’m pretty passionate about making the lives of the media and PR professionals / agencies easier. In SA I think most of us (whether you’re in PR, marketing or sales) make it very difficult for the media (or other interested stakeholders) to have quick access to pre-approved, quality content. All the emails that fly backwards [...]

Online Reputation Management – start listening

Someone, somewhere has got something to say about your brand…why aren’t you listening? This post wasn’t planned but as I was sifting through a backlog of RSS feeds I came across a post on Saul‘s blog, it relates to one of my favourite topics so I thought I’d quickly address the issue in a very [...]

WebPR for PR professionals

I firmly believe that the more we share our knowledge the better it is for everyone. I like chatting to marketing and PR professionals about the web and how social media can establish new relationships between brands and current or potential customers. It makes sense to exchange knowledge and new developments as they happen because [...]

How to construct a social media press release

I wrote a story for Bizcommunity on the process we went through when creating the Standard Bank Social Media Press Release. The article details what basic information an SMPR should have in order to maximise content accessibility while boosting shareability. Check out the article here and feel free to give any feedback / comments / [...]