What the %/$*^& is Social Media?

I speak about social media a lot – I’m interested in how customers interact with brands and how social media opens up a new dialogue…I’ve covered aspects of social media in this blog and highlighted some basic principles / rules of engagement. This presentation by Marta Kagan says it best….it’s simple, irreverent in parts and [...]

WebPR for PR professionals

I firmly believe that the more we share our knowledge the better it is for everyone. I like chatting to marketing and PR professionals about the web and how social media can establish new relationships between brands and current or potential customers. It makes sense to exchange knowledge and new developments as they happen because [...]