Seduction101 selected as a finalist at MIPCOM

South Africa’s first cross-platform minisoap Seduction101 has been selected as a finalist in the Cross Media Screenings category of the Mobile and Internet Screenings event at (MIPCOM08). MIPCOM is the global content event for creating, co-producing, buying, selling, financing and distributing entertainment content across all platforms. It provides the key decision-makers in the TV, film, [...]

Seduction101: GO channel pioneers cross-platform storytelling in SA

I wrote about Seduction101 a few weeks back while the campaign was in the teaser phase. Seduction101 is a cross-platform minisoap produced by MNet New Media for the Go Channel. The minisoap is distributed via the MobiGO online social network and is delivered to cellphones using the MXit platform, the campaign is backed by campus [...]

Seduction 101

Clever, well-targeted online marketing campaigns always catch my attention – this could be one to watch….If you think you’ve got the best pick-up line or the hottest seduction tip in town then head over to Seduction101 and let your peers decide. The top rated seduction tip wins an iPod touch. Even if you’re ‘out of [...]