Seduction101 selected as a finalist at MIPCOM

South Africa’s first cross-platform minisoap Seduction101 has been selected as a finalist in the Cross Media Screenings category of the Mobile and Internet Screenings event at (MIPCOM08). MIPCOM is the global content event for creating, co-producing, buying, selling, financing and distributing entertainment content across all platforms. It provides the key decision-makers in the TV, film, [...]

Seduction101: GO channel pioneers cross-platform storytelling in SA

I wrote about Seduction101 a few weeks back while the campaign was in the teaser phase. Seduction101 is a cross-platform minisoap produced by MNet New Media for the Go Channel. The minisoap is distributed via the MobiGO online social network and is delivered to cellphones using the MXit platform, the campaign is backed by campus [...]

Radio 2000

If anyone cares, or if you simply want to hear my silky smooth dulcet tones (ahem) tune into Radio 2000 tomorrow morning at 09h20. I’ll be chatting about the Standard Bank Pro20 Series Social Media Press Release – let’s hope I know what I’m on about. I think you can listen via the web here [...]

How to construct a social media press release

I wrote a story for Bizcommunity on the process we went through when creating the Standard Bank Social Media Press Release. The article details what basic information an SMPR should have in order to maximise content accessibility while boosting shareability. Check out the article here and feel free to give any feedback / comments / [...]

South Africa’s first Social Media Press Release has been launched

South Africa’s first Social Media Press Release (SMPR) has been launched as part of the innovative Standard Bank Pro20 series social media campaign. Journalists, bloggers and opinion piece writers are exposed to so much more information than ever before – the SMPR collects and packages the information neatly and coherently to streamline the process of [...]