Seduction101: GO channel pioneers cross-platform storytelling in SA

I wrote about Seduction101 a few weeks back while the campaign was in the teaser phase. Seduction101 is a cross-platform minisoap produced by MNet New Media for the Go Channel. The minisoap is distributed via the MobiGO online social network and is delivered to cellphones using the MXit platform, the campaign is backed by campus [...]

How to construct a social media press release

I wrote a story for Bizcommunity on the process we went through when creating the Standard Bank Social Media Press Release. The article details what basic information an SMPR should have in order to maximise content accessibility while boosting shareability. Check out the article here and feel free to give any feedback / comments / [...]