What the cluck?

Nando’s doesn’t go cold turkey this festive season. So over the past two weeks or so Mike Sharman and I have had the pleasure of working on the Nando’s CEO campaign. Unless you’ve been living under a rock, you’ve probably caught the hilarious TV ad or, along with over 100,000 people, have watched it on [...]

Service brands: To tweet, or not to tweet

In my opinion a lot of brands are feeling pressured to have a twitter account, it’s the ‘everyone’s doing it why aren’t we’ mentality. They stumble onto twitter without a plan; with no idea of who to follow, or why, no content plan, no objectives and no link to their overall business objectives. They then pump out a few self-promotional tweets, and wait…..and wait, while they listen to the crickets.

MY World Cup experience

I’ll start by saying that I am so damn proud of what we’ve achieved as a nation….the past month has been amazing and I have loved every minute of it. I am South African. Ok, hang on, if you’re going to get ‘technical’, then no, I am not South African…not even close in fact. Barring [...]

Show us your Makhulu

Big Blue’s annual Makhulu Polane t-shirt design competition is open for entries until 15 Sep 09. This year’s design theme is ‘Love-Africa’ – Big Blue is looking for designs that creatively celebrate Africa as a continent.

The winning designer receives R20 000 (nothing to scoff at) in cash and their t-shirt will be sold in all Big Blue and Kitsch+Kool stores nationwide for two months.

SAMRO takes their community online

We’ve just helped launch a social media campaign for SAMRO (The Southern African Music Rights Organisation.) As the primary representative of music performing rights in Southern Africa, SAMRO is part of a strong music community and in an effort to facilitate the music community’s conversation in the online space they have launched their new SAMRO [...]

SA Blook, Chapter 8: Building brand South Africa

To be successful a brand requires strong leadership, well-defined values and benefits and a credible communication strategy. Brand evangelists exist and the most well loved brands have become beacons of hope for many. Brand South Africa may not have all of the above but it has the key ingredients for success and an opportunity to [...]

South Africa…allow me to digress

This post is a little off topic but it’s my blog and I’ve felt strongly about this issue for a while so give me a moment and allow me to digress. In a nutshell, I’m tired of the pervasive negative attitude that seems to be affecting our country. Let me explain my point of view; [...]