Engaging with key online communities

I did a presentation today at the Social Media for Marketing conference run by Classic Events at The Wanderers Club (which is looking superb by the way – very cool venue.) I chatted about Social Media and focused on some tips that I’ve found to be effective when finding, engaging with and managing online communities [...]

6 tips to improve your online communication

This is a short list of some things I’ve picked up or noticed along the way that irk me. I think that if you remove all the tech and jargon and ‘stuff’, embracing Web 2.0 concepts and thinking, it’s relatively easy to make a good first impression, and let’s face it when it comes to [...]

Key points to consider when planning social media marketing

There’s an interesting debate going on at the moment on Matthew Buckland’s blog, the debate is as a result of his article titled ‘Social media for companies: What’s working?’ (Matt’s blog has received insane traffic and as a result I think his blog fell over so if you can’t access now then try again another [...]

If you build it they will not come

Many people seem to think that if you create a blog it automatically means people will find and read it. Not so. Like any other communication effort a blog requires careful management and marketing. The way you market depends largely on your subject matter, if you’re building a professional profile then the points below probably [...]

The Top 6 web tools that improve my productivity

To state the obvious – things happen and change very quickly on the web. To keep up and access information that’s relevant to you it’s essential to manage the process and focus your attention otherwise you run the risk of investigating everything, yet learning nothing. Investigate new applications and sites to fill different needs until [...]