6 tips to improve your online communication

This is a short list of some things I’ve picked up or noticed along the way that irk me. I think that if you remove all the tech and jargon and ‘stuff’, embracing Web 2.0 concepts and thinking, it’s relatively easy to make a good first impression, and let’s face it when it comes to [...]

Annual Media Conference – CPUT

This Saturday I’m speaking at the annual media conference hosted by the Cape Peninsula University of Technology. I am perhaps an unusual suspect amongst some usual suspects and I’m looking forward to chatting about “Social Media and Branding:  how it changes the way we market and communicate”. I love public speaking and it’s been waaaay [...]

Key points to consider when planning social media marketing

There’s an interesting debate going on at the moment on Matthew Buckland’s blog, the debate is as a result of his article titled ‘Social media for companies: What’s working?’ (Matt’s blog has received insane traffic and as a result I think his blog fell over so if you can’t access now then try again another [...]

How do you market if everyone has a soapbox?

I didn’t want to write a lengthy post on this as there are plenty of other bloggers who are doing a great job. I did however just want to raise some key points to consider so that Marketers and communication professionals can start to think about how they will take their brands to the next [...]

How does this social stuff fit in?

If you’re in the advertising, marketing, branding industries chances are that someone has chatted to you about incorporating social media into your campaigns. I’ve said before that social media should be evaluated like one would any other marketing platform – it also doesn’t work for or apply to every brand. It’s not a new miracle [...]

TECH4FRICA planned for Johannesburg

I was involved in the initial planning around TEDAfrica 08 which as we know was sadly postponed so it’s  pretty exciting to have something else to look forward to; TECH4FRICA08 is going ahead in Johannesburg on 3rd & 4th October this year. The event is being organised by Gareth Knight, founder of geneaology site Kindo.com [...]

Social Media: Simple, use your marketing brain and make a decision

There is a growing debate going on at the moment about Social Media and the validity / effectiveness it has from a marketing and business growth point of view. Mike, Andy and Marc have recently highlighted the issue which has resulted in much discussion. I’ve commented on all the above posts but my main point [...]

‘Working the Web’ course at the IAJ

Just a quick reminder that I’ll be facilitating a course I’ve developed called ‘Working the Web’ at the Institute for the Advancement of Journalism (IAJ). It’s aimed at corporate communications professionals who would like to employ social networking and WebPR tools to enhance their communication / marketing strategies. We’ll investigate topics like Web 2.0, Blogs, [...]

WebPR for PR professionals

I firmly believe that the more we share our knowledge the better it is for everyone. I like chatting to marketing and PR professionals about the web and how social media can establish new relationships between brands and current or potential customers. It makes sense to exchange knowledge and new developments as they happen because [...]

Working the Web course – Web 2.0 for communications professionals

I’ve developed a two day course that I’ll be facilitating on behalf of the Institute for the Advancement of Journalism (IAJ). The course is called ‘Working the Web’ and it’s aimed at corporate communications professionals who would like to employ social networking and WebPR tools to enhance their communication / marketing strategies. We’ll cover topics [...]